Most people working in energy, solar, and climate change have been making a big mistake — that money, fear, and kilowatt hours motivate people.
We have a different hypothesis.
Based on deep behavioral research, we discovered that people are more motivated to save energy and install solar when they see in the data in the form of CO2 — and the message needs to be simple — one number, one color, in real-time. We're building that number.
You'll hear from us soon!