Most people working in energy, solar, and climate change have been making a big mistake — that money, fear, and kilowatt hours motivate people.
We have a different hypothesis.
Based on deep behavioral research, we discovered that people are more motivated to save energy and install solar when they see the data in the form of CO2 — and the message needs to be simple: one number, one color, in real-time. We're building that number.
You'll hear from us soon!